Breaking the "nightmare", and does not expect to e (go back »)
March 12 2008, 10:32 PM
Breaking the "nightmare", and does not expect to earn money selling tickets
With electronic tickets, airlines began wantonly start with the "direct marketing dream" to train consumers directly from the airline website booking habits. This will lead to some customers is divided, with part of the enterprise to die. From this perspective, the direct airline ticketing agent is a "nightmare."
Ticket agents must find new profit model. In the United States, counting the source of profit enterprises by providing Airport Shuttle, car rental, insurance, etc. Additional services, and there is a new generation of the votes yet to pin their hopes in profit increased flow, so with airlines for advertisements. "We want to help airlines do direct marketing." Wonder - ticket operations director Fei Xu frankly tell you.
Use different competition
Counting on the airlines and agents commission "3 + X" survival. But wonder - is not pointing to earn money and sell tickets(机票).
At present, China's enterprises rely mainly on the votes of the airline commission agents "3 + X" survival, that is, nominal ticket prices and a 3% rebate on certain sales after the Fandian incentives. Ctrip 2006 in accordance with the fourth quarter of fuels virtually all of Ctrip each sell a ticket, the airlines must pay 46 yuan to the commission.
And the different ticket agents, Fei Xu do not expect to earn money and sell tickets.
Talking about the concept of search tickets, Fei Xu, told reporters that the services provided only "grasping" the official website of the major airlines and large online travel booking site, to provide consumers with the space than the price. "When consumers decide to buy tickets, the page will automatically connect to other sites, we are not involved in ticket paid links." The biggest ticket search function is to help consumers save costs. Airfare search engine can track real-time ticket agents and airlines official website price volatilities, and will use the information against the manner presented to users. At present, wonder - even through technical automatic ticket within one month forecast price trends, and to help users in the first booking special fares(特价机票).
In addition to providing users search tickets, prices, booking services, the airline wonder - the direct benefit is the main reason for its success. Tickets through direct search patterns show consumer demand and adjust the seller's supply plan, adjust the seasonal fluctuations.
"Difference of position is very important." Fei Xu told reporters, with Ctrip, mango, and other enterprises different location, where he is not the target customers of business travellers, but more sensitive to price, aircraft travel in a year, five times SFI customers. Ctrip has 3,000 seats, call center, to provide better services is its advantages and barriers, and Fei Xu want to do is a platform connecting the terminals consumers and the source of ticket sales.
Fortunately, the industry in the wave of electronic tickets the help wonder - virtually hand. Previously, both the airline itself or with the major enterprises in the implementation of all airlines the same price strategy more or less the same ticket discounts, and consumers have no more options, ticket price search market in China has not matured .
However, in October 2006, to have paper tickets Doomsday, China's civil aviation industry has begun to promote e-tickets. With this opportunity, the airline began direct marketing plan, China Southern Airlines said that within three years will be upgraded to direct share of 40 per cent, Air China also made a direct target.
In order to attract consumers, the airlines come up with all sorts of ways, the current site in the sale of airline ticket prices even lower than agents. "For example, a ticket is 5% after 400 yuan, and airlines available on the web site can be reduced to the price of 385 yuan." The industry told reporters.
Tickets for the price difference between the space provided them with the market Fei Xu soil. "Our customers more and more, last month there is a group of 140 international air travel(国际机票) came to our order." Fei Xu pleased told reporters.
"Dollar" could effectively?
Although the concept of good, particularly in the availability of venture capital injection of investment, the company may no longer be in short-term funds for worrying about, but whether we can achieve profitability when it is still unknown.
"Early profit is not important to us." Fei Xu said, the company introduced the concept of airfare search engine is used to capture the market and attract eyeballs. "We are in a market training period, it is urgently establish contacts with various airlines, Internet users in the trust."
Fei Xu's company slogan is to help airlines do direct sales, but the airlines do not buy it. "In addition to e-tickets, pay for environmental constraints of the airlines direct. At present, the airline booking sites must be paid online, because customers are unwilling to pay part led to the proportion of tickets accounted for 30 per cent." The industry told reporters . In addition, the website of the majority of the domestic airlines outsourcing, Web site user experience does not attach importance to links and services.
Although the airlines do not rely on the agent commissions, but they also have their own Fei Xu profitable idea. "We expect to attract airlines and the tourism site, in the wonder - the website for advertising." Until now companies such as Air China has been launched in wonder - advertising. "Ticket product line only six months, but we have every month from the revenue generated from advertising airlines can reach several hundred thousand dollars." Fei Xu frankly told reporters.
"We are not anxious about the expansion of our cooperation with the airlines and travel sites are also inspected a home screening off, and must be honest and reliable." Fei Xu, told reporters that the idea is to provide a solid product, just recently on the Line Jiagezoushitu the ticket, so that consumers can make reference to ticket reservation(机票预定) month ticket prices.
The industry told reporters that although short-term dependence on airline ticket agents can not change the situation, but from a long-term perspective, the enterprise must vote to find alternatives to the airlines. For example, in the United States and other mature aviation market, with the enterprise commission is not the source of profit, but to provide Airport Shuttle, car rental, insurance, additional services. "From this point of view, relying on the flow with the airlines for guidance in the form of advertising or be drawn upon."
With electronic tickets, airlines began wantonly start with the "direct marketing dream" to train consumers directly from the airline website booking habits. This will lead to some customers is divided, with part of the enterprise to die. From this perspective, the direct airline ticketing agent is a "nightmare."
Ticket agents must find new profit model. In the United States, counting the source of profit enterprises by providing Airport Shuttle, car rental, insurance, etc. Additional services, and there is a new generation of the votes yet to pin their hopes in profit increased flow, so with airlines for advertisements. "We want to help airlines do direct marketing." Wonder - ticket operations director Fei Xu frankly tell you.
Use different competition
Counting on the airlines and agents commission "3 + X" survival. But wonder - is not pointing to earn money and sell tickets(机票).
At present, China's enterprises rely mainly on the votes of the airline commission agents "3 + X" survival, that is, nominal ticket prices and a 3% rebate on certain sales after the Fandian incentives. Ctrip 2006 in accordance with the fourth quarter of fuels virtually all of Ctrip each sell a ticket, the airlines must pay 46 yuan to the commission.
And the different ticket agents, Fei Xu do not expect to earn money and sell tickets.
Talking about the concept of search tickets, Fei Xu, told reporters that the services provided only "grasping" the official website of the major airlines and large online travel booking site, to provide consumers with the space than the price. "When consumers decide to buy tickets, the page will automatically connect to other sites, we are not involved in ticket paid links." The biggest ticket search function is to help consumers save costs. Airfare search engine can track real-time ticket agents and airlines official website price volatilities, and will use the information against the manner presented to users. At present, wonder - even through technical automatic ticket within one month forecast price trends, and to help users in the first booking special fares(特价机票).
In addition to providing users search tickets, prices, booking services, the airline wonder - the direct benefit is the main reason for its success. Tickets through direct search patterns show consumer demand and adjust the seller's supply plan, adjust the seasonal fluctuations.
"Difference of position is very important." Fei Xu told reporters, with Ctrip, mango, and other enterprises different location, where he is not the target customers of business travellers, but more sensitive to price, aircraft travel in a year, five times SFI customers. Ctrip has 3,000 seats, call center, to provide better services is its advantages and barriers, and Fei Xu want to do is a platform connecting the terminals consumers and the source of ticket sales.
Fortunately, the industry in the wave of electronic tickets the help wonder - virtually hand. Previously, both the airline itself or with the major enterprises in the implementation of all airlines the same price strategy more or less the same ticket discounts, and consumers have no more options, ticket price search market in China has not matured .
However, in October 2006, to have paper tickets Doomsday, China's civil aviation industry has begun to promote e-tickets. With this opportunity, the airline began direct marketing plan, China Southern Airlines said that within three years will be upgraded to direct share of 40 per cent, Air China also made a direct target.
In order to attract consumers, the airlines come up with all sorts of ways, the current site in the sale of airline ticket prices even lower than agents. "For example, a ticket is 5% after 400 yuan, and airlines available on the web site can be reduced to the price of 385 yuan." The industry told reporters.
Tickets for the price difference between the space provided them with the market Fei Xu soil. "Our customers more and more, last month there is a group of 140 international air travel(国际机票) came to our order." Fei Xu pleased told reporters.
"Dollar" could effectively?
Although the concept of good, particularly in the availability of venture capital injection of investment, the company may no longer be in short-term funds for worrying about, but whether we can achieve profitability when it is still unknown.
"Early profit is not important to us." Fei Xu said, the company introduced the concept of airfare search engine is used to capture the market and attract eyeballs. "We are in a market training period, it is urgently establish contacts with various airlines, Internet users in the trust."
Fei Xu's company slogan is to help airlines do direct sales, but the airlines do not buy it. "In addition to e-tickets, pay for environmental constraints of the airlines direct. At present, the airline booking sites must be paid online, because customers are unwilling to pay part led to the proportion of tickets accounted for 30 per cent." The industry told reporters . In addition, the website of the majority of the domestic airlines outsourcing, Web site user experience does not attach importance to links and services.
Although the airlines do not rely on the agent commissions, but they also have their own Fei Xu profitable idea. "We expect to attract airlines and the tourism site, in the wonder - the website for advertising." Until now companies such as Air China has been launched in wonder - advertising. "Ticket product line only six months, but we have every month from the revenue generated from advertising airlines can reach several hundred thousand dollars." Fei Xu frankly told reporters.
"We are not anxious about the expansion of our cooperation with the airlines and travel sites are also inspected a home screening off, and must be honest and reliable." Fei Xu, told reporters that the idea is to provide a solid product, just recently on the Line Jiagezoushitu the ticket, so that consumers can make reference to ticket reservation(机票预定) month ticket prices.
The industry told reporters that although short-term dependence on airline ticket agents can not change the situation, but from a long-term perspective, the enterprise must vote to find alternatives to the airlines. For example, in the United States and other mature aviation market, with the enterprise commission is not the source of profit, but to provide Airport Shuttle, car rental, insurance, additional services. "From this point of view, relying on the flow with the airlines for guidance in the form of advertising or be drawn upon."
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